Open Enrollment

At Tia, we’re dedicated to helping women make informed choices about their health. To simplify the often-confusing world of insurance, I created a quiz that helps women identify the best plan for their needs. As part of a multi-channel lead-generation campaign, this initiative was designed to engage potential members and drive conversions beyond the Open Enrollment period.

 
 

Partnering with Tia’s clinical experts, operations team, legal team, and member services, I created an integrated content journey that included paid advertorials, a branded email drip series, plain-text outreach from the member services team, and an educational blog content series.

Goal

  • Engage potential members and drive conversions beyond the Open Enrollment period

  • Retain existing members by encouraging plan renewals that maintained Tia membership

Advertorials

Blog Posts

Performance Highlights

  • 35% increase in Open Enrollment–driven web traffic compared to previous year’s campaign

  • 18% lift in new member sign-ups during the campaign window

  • 87% renewal rate among members whose insurance plans renewed in January (when new coverage takes effect)

  • Average quiz completion rate of 78%, with strong engagement across paid and organic channels

 
 

Email